According to IBMVoice, Gen Zers hold $44 billion in American’s buying power.
By 2020, Generation Z will account for 40% of the consumers. Don’t fall behind: Are you ready to speak to the Gen Z generation?
Here are the best ways to get great marketing results with this younger generation:
1. You’ve got to be everywhere.
Repetition is the key to success with Gen Z. The more they see your brand, the more familiar and comfortable they’ll feel with it when it comes to making a purchase decision.
Gen Z is even harder to keep engaged than Millennials- they’re constantly dividing their attention between 3 screens at the same time.
The good news?
If the design and copy are effective, direct mail marketing is a great way to gain their full attention for a few seconds.
However, even if they are interested, they might quickly look you up online, close the tab and save the mailing piece ‘for later’.
We can fix this:
With DirectMail2.0’s Online Follow-up feature, once they visit your website, they’ll get cookied both for Google and now Facebook! This means that they will continue to view your ads until they’re ready to come back to your website and make a purchase.
Gen Z loves being able to interact, share and have a community feel with their internet community. Advertising on Facebook definitely allows you to create this special connection with the Gen Z generation and thus, satisfy their need for online interaction.
2. You’ve got 8 seconds.
Tic-tac, tic-tac, tic-tac.
According to Fast Company, the fact that attention spans have decreased with time is a common misconception. In reality, what Gen Z has is a “highly evolved eight-second filter for content.”
If you think about it, according to Zephoria, there are about 510,000 comments posted 1293,000 statuses updated and 136,000 photos are uploaded.
The options on where to focus their attention are limitless. Their time is not.
A one-time impression will not do much for them, but once they keep on viewing your ad as they scroll through social media, they will feel more and more appealed to interact with your brand and make a purchase
Gen Z loves to share content with friends, so they’re likely to tag each other and share your ad if the product or service speaks to them on a personal level.
Want to learn more about Online Follow-Up with Facebook ads? Contact ianp@dm20.com or visit dm20.com to schedule a free demo!
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