CLEARWATER, Fla.July 31, 2017 /PRNewswire/ — Direct Mail integration software company, DirectMail2.0, announced its new event, specifically for Printing and Direct Mail Companies: Market-Edge 2017, which will be hosted in Clearwater, FL between October 25th and October 27th.

Market-Edge will feature eight guest speakers, all leaders in the direct mail and marketing industries, including Joy Gendusa, founder and CEO of PostcardMania, the largest and fastest growing direct mail company in the U.S. Other speakers include Carrie Bornitz, Informed Delivery Program Manager of the United States Postal Service; Patrick Valtin, CEO of New Era International; and John Puterbough, Founder of one of the first mobile development agencies in the United States.

Additionally, Konica Minolta’s team will be present to give a custom presentation about their recently unveiled, public ready version of KMI, a digital printer highly praised for its image printing quality and its ability to print on a wide variety of paper media.

Other presentations will include Reverse IP Matching, Direct Mail and Augmented Reality, Social Media Marketing, List Data Technology, etc.

“The importance of integrating direct mail with today’s technology is more crucial than ever,” said Brad Kugler, CEO of DirectMail2.0. “This is why the focus of Market-Edge is to show how to easily integrate a traditional marketing business model into today’s demands and expectations of online marketing and result tracking mechanisms. Due to the digital integration that DirectMail2.0 provided, our main beta printing company was able to see a 70% increase in reorders with more than $1.2 million in additional revenue that same year.”

This event is an opportunity for commercial printers who are looking to integrate with today’s market demands of technology, all while improving their profits, both for their clients and for their own business. Market-Edge offers the first unique approach dedicated to education on digital and print integration and tickets have been selling out faster than expected which has made seating highly limited.

For a limited time, tickets are still available for purchase at an early bird discounted rate starting at $699. Market-Edge pricing includes full event access, hotel stay at the Wyndham Grand Hotel on Clearwater Beach, breakfast, and lunch.

The event will kick off on October 25th with a networking cocktail party at sunset. During the following days, presentations will focus on data-driven insight on how to effectively integrate print with the digital world while increasing profits. Attendees will also learn about the process of hiring motivated and effective people, gain knowledge about marketing their own business, and much more.

To learn more about the event and take advantage of early bird ticket pricing please visit

About DirectMail2.0:

DirectMail2.0 is a marketing company that gives printers and mail houses the ability to provide fully integrated campaigns to their small business clients. By adding mail tracking, call tracking and online follow-up ads to traditional direct mail campaigns, DirectMail2.0 provides the seamless, multi-channel, completely trackable marketing today’s business owners demand. Since beta testing began in 2012, DirectMail2.0 has run thousands of successful campaigns across more than 300 industries, and is now available as a white label product. Visit for more information.

Iris Shalev